Proxi Extra was a mobile app design project for a Quebec-based dépanneur and gas station chain. Working collaboratively with the team, we kicked off with discovery workshops to clarify user needs and business goals. We then mapped out the app’s core functionalities—loyalty rewards, fuel discounts, and store locator—and translated them into streamlined user flows. I also designed a clean, responsive landing page to support the app’s launch and drive downloads. Result: Delivered a polished mobile experience and marketing site that helped Proxi boost customer retention and app adoption across Quebec.